Certainly a horrible ad. But it is for buying a machine. If such ads were the culprit, women shouldn't be driving cars either? I don't know what the ads were like at the time, but I am pretty sure they made similar ads for cars. Also not sure what kind of ads were targeted at women. It's pretty common to this day, although cheap, to just mix a random product with the claim "will make you more attractive to the opposite sex".
Wasn't it also the case that at first operating computers was deemed a task for secretaries, and then the perception changed?
I suppose they could have shown ads of secretaries being loved by their bosses because they work so efficiently thanks to their shiny new computers.
Wasn't it also the case that at first operating computers was deemed a task for secretaries, and then the perception changed?
I suppose they could have shown ads of secretaries being loved by their bosses because they work so efficiently thanks to their shiny new computers.
Edit: http://www.macmothership.com/gallery/MiscAds/AdamAd.JPG - women should just have used Macs?