Comment by cba9

I don't see any evidence that the cycle has gotten faster. There were plenty of mayfly wonders on YouTube years and years ago, and the Internet had its memes well before. It doesn't look much different to me over the past decade, (Have aggregators like Fark, YTMD, SomethingAwful, 4chan, really sped up? The list is so long: https://en.wikipedia.org/wiki/List_of_Internet_phenomena If we looked at knowyourmeme.com's lists and the Google search histories, I don't think we would see much of a speedup. Memes would still be born and die on similar timescales.)