> most people wouldn't understand the full implication
So attack that. Tell a story. What does this allow the government to do? Could a jealous ex-lover who works for the government read their ex's messages? Could the local mayor find out if you've got a medical problem? Get an illustrator to draw these up as little comics. Make images that people can understand.
This is a great example: http://www.wordstream.com/images/what-is-net-neutrality-isp-...