I mean: just to be clear, as the giver of the quote, the context for it is that I was summarizing the feeing of other people who saw the book. I was a super strong supporter of the idea that this was too well-done to be a marketing stunt.
That said, it was just incredibly labor intensive for something with no commercial or even reputational return.
That said, it was just incredibly labor intensive for something with no commercial or even reputational return.