Comment by scrumper

This is a bad article really. After reading it I'm none the wiser as to what 'hyperreality' and 'simulacra' actually mean in this context. I can make guesses, but the author doesn't explain his central concepts and fails to build a case around them. Am I wrong to expect much clear writing and a developed argument from a university professor? Or is the price of admission to this article a familiarity with Baudrillard's work?