I read this as: how successful you are has nothing to do with how innovative you are.
The Apple formula: keep innovations at a minimum, but market all your products as the coolest thing that anyone has ever seen anywhere. With enough of a marketing budget, everyone will believe you.
The Apple formula: keep innovations at a minimum, but market all your products as the coolest thing that anyone has ever seen anywhere. With enough of a marketing budget, everyone will believe you.