Eich's statement in that posting is indeed a valid, mitigating factor in his favor.
He could have done more, by addressing the issue of the TV ads directly. By not doing so, people had reason to believe he was sidestepping that key issue (and that he may not really understand why people were offended by those ads).
He could have done more, by addressing the issue of the TV ads directly. By not doing so, people had reason to believe he was sidestepping that key issue (and that he may not really understand why people were offended by those ads).