As the app mentioned is free, I would deduce that they try to turn the data about their users cycle into a monetary value.
Is there research how certain periods of the cycle would affect women shopping behaviour (or behaviour in general)? I am asking this to understand how much value is in such information.
Is there research how certain periods of the cycle would affect women shopping behaviour (or behaviour in general)? I am asking this to understand how much value is in such information.
Perhaps there are other aspects I am overlooking?