"I often find myself wishing that the original deal-a-day version of Groupon was around today; looking at the other paid options available to me as a small local business owner, I can’t imagine a lower risk, more cost effective, or higher impact way than having Groupon send a one-time offer to 500k people in the Bay Area about Detour, with a few thousand of them buying it for half off."
Daily deals cannot scale and Andrew knows this better than anyone. When you're small you can price daily deals in a way that works for SMBs and your bottom line. But when you're huge, you only have 365 deals per year and the price you need to charge is out of reach for small businesses. You have effectively equaled the reach of a traditional media company.
Daily deals cannot scale and Andrew knows this better than anyone. When you're small you can price daily deals in a way that works for SMBs and your bottom line. But when you're huge, you only have 365 deals per year and the price you need to charge is out of reach for small businesses. You have effectively equaled the reach of a traditional media company.