> “We literally bet the company and went through 12 months of runway in a couple of months because we thought that the time to own the market was right.”
This makes no sense. The switching costs for both consumers and businesses is basically zero, and there are aren't really any network effects like there are with Facebook, Twitter, etc. What did they expect to happen at the end of those 2 months? That consumers would ignore the hundreds of other deal players in the market and only buy from LivingSocial?
This makes no sense. The switching costs for both consumers and businesses is basically zero, and there are aren't really any network effects like there are with Facebook, Twitter, etc. What did they expect to happen at the end of those 2 months? That consumers would ignore the hundreds of other deal players in the market and only buy from LivingSocial?