I still can't wrap my head around renting dresses - some kind of specialized costume I can understand (like spiderman or predator), but dress? They seem to be doing some revenue so it does look like a workable idea.
What happens to RTR if the big name brands with multiple physical stores start renting dresses too (I don't know if they already do it or not)?
What happens to RTR if the big name brands with multiple physical stores start renting dresses too (I don't know if they already do it or not)?