The outlier is the kitchen faucet, not the person. It's fact that there exists multiple data-driven targeted advertising firms, and their data shows them that it works. That doesn't mean that every single impression works, it means that a high enough (likely very low) percentage of the impressions work.
Now we can debate if it ought to work, if it's ethical etc., but let's get the facts straight, it does work.
Now we can debate if it ought to work, if it's ethical etc., but let's get the facts straight, it does work.