This was a fascinating read. Surprised that painters have seemingly good working conditions, set their own hours, and work from home!
Just a random idea: when targeting mid-market customers, have you considered going "Watsi" style? Instead of an Instapainting storefront, what about commissioning artwork directly from painters? Display the painter's name, their photo, number of previous paintings painted, and their affordable price to commission a painting.
Effectively, you could become the Internet-version of those studios themselves.
Just a random idea: when targeting mid-market customers, have you considered going "Watsi" style? Instead of an Instapainting storefront, what about commissioning artwork directly from painters? Display the painter's name, their photo, number of previous paintings painted, and their affordable price to commission a painting.
Effectively, you could become the Internet-version of those studios themselves.