For those who don't know, this fits really well into everything REI stands for. They are a Coop where you can join and as a shareholder a customer can make back a percentage of what they purchase. Both them, the products by vendors sold in their store and their competitors (LLBean, Patagonia) pride themselves on reuse by offering many loose warranties, these are often lifetime warranties.
As someone whose father worked retail for 30 years, and working several Black Fridays myself, I can't say I wasn't moved.
As someone whose father worked retail for 30 years, and working several Black Fridays myself, I can't say I wasn't moved.