Comment by copsarebastards

I'd agree with you in some languages, but in C this would be prohibitively difficult. In general, good fluent design uses immutable objects, which makes it basically just a syntactic sugar for functional programming. While fluent syntax is nice, the functional semantics are the real value, and are much easier to do in C (although, as soon as you add in memory management, functional programming often becomes prohibitively difficult too).