3. For comparison, both MLB and NBA offer streaming plans for all of their games, for reasonable prices ($130 for MLB, $200 for NBA). These plans are only limited in not showing local market games. They also have great app support (iOS, Android, Roku, "Smart" TVs, etc)
1. The 15M number is massively inflated for unique viewers, as the game was auto-playing on the Yahoo! and tumblr homepages. More detailed breakdown of the numbers here: http://deadspin.com/not-nearly-as-many-people-watched-bills-...
2. The NFL will not be rolling out a la carte streaming packages any time soon, as they have a preference to selling exclusive rights at a premium, e.g. - DirecTV has exclusive rights to broadcast all games, and stream all games digitally through 2022 (http://espn.go.com/nfl/story/_/id/11624442/nfl-extends-sunda...) - Verizon has exclusive rights to broadcast all games on smartphones through 2022 (https://www.verizonwireless.com/news/article/2015/09/live-st...)
3. For comparison, both MLB and NBA offer streaming plans for all of their games, for reasonable prices ($130 for MLB, $200 for NBA). These plans are only limited in not showing local market games. They also have great app support (iOS, Android, Roku, "Smart" TVs, etc)