Doesn't Airbnb fall in the same category? Renting out your property for a few days to complete strangers requires a lot of trust, and yet from what I can tell, Airbnb seems to have overcome this hurdle.
I do agree there was a trust issue with Homejoy (I've personally tried them once and had similar concerns). But, I don't believe the issue was that they were in an unviable business where trust can't be gained, but rather they didn't have the right mechanics in place that help develop the necessary trust between the consumer and the cleaners.
I do agree there was a trust issue with Homejoy (I've personally tried them once and had similar concerns). But, I don't believe the issue was that they were in an unviable business where trust can't be gained, but rather they didn't have the right mechanics in place that help develop the necessary trust between the consumer and the cleaners.