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Comment by pavlov

Microsoft actually did start competing with Apple on hardware already back in 2006:

http://www.engadget.com/2006/09/14/microsoft-launches-the-zu...

So clearly Ballmer had this in the cards for a long time. The various iterations of Zune, even though commercially unsuccessful, laid the groundwork for both the "Metro" UI language and Microsoft's in-house hardware design.

Maybe Zune was a necessary "weaning period" in reducing Microsoft's OEM dependency.

parent pavlov 11 years ago

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