Answer to "How": (Copied from another comment of mine)
a) The smaller company would have lower margins because they invest much more in superior materials, QA, R&D, etc. Where the larger company has an advantage because they invest more of their margin on ads
Regarding Adblock:
b) I posted another comment elsewhere about how choosing which ads are "acceptable" or not presents challenges. There is a lack of objectivity. It should be a choice between ads or no ads.
Regarding Adblock: b) I posted another comment elsewhere about how choosing which ads are "acceptable" or not presents challenges. There is a lack of objectivity. It should be a choice between ads or no ads.