Comment by rchmura

What are better ads? Are they ads that really connect with you? Do they change your behavior in some significant way? What makes ads better for the consumer? What makes ads better for the marketer? My answer is that what's good for the marketer is not good for the consumer. Google is optimizing for the marketer (getting better ROI). As long as consumers are told the ads are "unintrusive" they must be good too right? When marketers have a really strong ROI, they can get their ads out there and influence customer behavior. That type of influence is not good - and does not make it better for consumers.