Advertisers may or may not care. Many are indeed both stupid and inept. Their clients should care, but may not be technically savvy or aware enough to care. Fragmentation in advertising also makes accountability a lot harder.
Spotify definitely has to care in the long run, but it may be better for their chances of making it through that IPO window to see no evil, hear no evil, and speak no evil until someone forces it upon them. If it worked for Facebook and Twitter, why wouldn't it work for Spotify?
Honestly, this is one of the reasons why 'free' services provide such low value to advertisers unless there's world class fraud fighting capability at the company. If the service is paid, it's significantly more expensive to generate fake traffic. But that'd be bad for the loosey goosey user numbers (AKA 1990s era 'eyeballs') that so excite momentum investors.
Spotify definitely has to care in the long run, but it may be better for their chances of making it through that IPO window to see no evil, hear no evil, and speak no evil until someone forces it upon them. If it worked for Facebook and Twitter, why wouldn't it work for Spotify?
Honestly, this is one of the reasons why 'free' services provide such low value to advertisers unless there's world class fraud fighting capability at the company. If the service is paid, it's significantly more expensive to generate fake traffic. But that'd be bad for the loosey goosey user numbers (AKA 1990s era 'eyeballs') that so excite momentum investors.