Slightly off-topic but we're in the middle of building an iOS / Android SDK / library to drive improved location services.
Does anybody have any solid resources on SDK marketing directly to iOS and Android developers?
We've found some innovative ways to address the community (doesn't hurt to have an office packed with engineers to ask where they find solutions) but looking for ideas ranging from the best developer events, to publications, to PR agencies focused on devs, to marketing co's etc.
I have been surprised how hard it is to turn up prior-art on this subject.
Does anybody have any solid resources on SDK marketing directly to iOS and Android developers?
We've found some innovative ways to address the community (doesn't hurt to have an office packed with engineers to ask where they find solutions) but looking for ideas ranging from the best developer events, to publications, to PR agencies focused on devs, to marketing co's etc.
I have been surprised how hard it is to turn up prior-art on this subject.