Sites like Rotten Tomatoes that aggregate movie reviews into one overall rating are being blamed for poor opening weekends.
The best part is that the quote above even provides a link to the reference they are using for the made statement.[0] In effect, the studios are complaining that news of the films' crappiness are spreading too fast.
Let that sink in. The studios confess that their productions are so awful they couldn't be used even for guano. It's almost as if the availability of reviews was the reason for such bad box office performance - not the dubious quality of the object being reviewed.
When a bunch of reviews can undo the effects of a massive, weeks or months long marketing push, I'd say it's time to rethink your product strategy.
Sites like Rotten Tomatoes that aggregate movie reviews into one overall rating are being blamed for poor opening weekends.
The best part is that the quote above even provides a link to the reference they are using for the made statement.[0] In effect, the studios are complaining that news of the films' crappiness are spreading too fast.
Let that sink in. The studios confess that their productions are so awful they couldn't be used even for guano. It's almost as if the availability of reviews was the reason for such bad box office performance - not the dubious quality of the object being reviewed.
When a bunch of reviews can undo the effects of a massive, weeks or months long marketing push, I'd say it's time to rethink your product strategy.
0: http://www.hollywoodreporter.com/news/summer-box-office-how-...