it's become so complex that a typical small business owner can't be expected to manage their own campaign without relying on outside consultants
Absolutely. I can't say AdWords has ever been user friendly, but the average business owner has little chance of turning a profit with AdWords (without training/consultation). Its not rocket science, but there is a definite learning curve.
Absolutely. I can't say AdWords has ever been user friendly, but the average business owner has little chance of turning a profit with AdWords (without training/consultation). Its not rocket science, but there is a definite learning curve.