Ask HN: How to outsource marketing for my bootstrapped 'lifestyle business'?

I am bootstrapping my 'lifestyle business'. I have a good product in a mature market: traction will be slow to come and I am running low on my savings and I don't want to blow them on expensive adwords. SEO with long tail keyword will take a long time to convert. I am thinking I should take a contract job 9-5 and outsource marketing and promotion to someone else. I know this is a bad idea but bills have to be paid. Has anyone done this before ? who do you outsource to ? What does it cost ?Please share.