I just checked their site, and they act less like a hungry startup, and more like a don't-care near-monopoly.
Three examples:
- You can't see prices for many items without logging in. For a site that is geared towards price-conscious consumers, this is such a silly move. Alternatively, they consider login/registration as a worthwhile conversion (otherwise they could show you the price when you add something to cart.)
- Yet, their registration page doesn't let you create an account with Facebook, Google or anything else. If you care about conversions, act like you care!
- Their Help is an email address or a phone number. Seriously? No chat? No FAQ? Even Comcast has this figured out. If your LTCV is > $500, there is no reason to skimp on support when you don't have traction.
Three examples:
- You can't see prices for many items without logging in. For a site that is geared towards price-conscious consumers, this is such a silly move. Alternatively, they consider login/registration as a worthwhile conversion (otherwise they could show you the price when you add something to cart.)
- Yet, their registration page doesn't let you create an account with Facebook, Google or anything else. If you care about conversions, act like you care!
- Their Help is an email address or a phone number. Seriously? No chat? No FAQ? Even Comcast has this figured out. If your LTCV is > $500, there is no reason to skimp on support when you don't have traction.