Wow, this page is a mess - here's an element based breakdown of the switching elements in their presentation:
MSFT:
- nav 1
- nav 2
- header with what sounds like a call to action, but no button to buy?
- hero image with text overlaid that has terrible contrast nobody will read
- inter-page menus with some insane zooming function that scared my browser
- another hero image
- 3 columns - maybe buttons? no not clickable.
- another hero image
- 3 more columns - maybe buttons? no not clickable.
- another hero image
- 3 more columns - maybe buttons? no not clickable.
- 2 columns marketing other products? maybe buttons? yes - those little ">" things mean they're clickable i guess.
- 3 more columns - maybe buttons? ok now they're buttons. but there's no ">"?
- another hero image with a price action, no button to click to follow the action! WTF!
VS vs the iPad Pro http://www.apple.com/ipad-pro/ which is single column and nav consistent throughout.
As the old quote goes "If I'd had more time I would have written a shorter letter."
Feels rushed.
MSFT:
- nav 1
- nav 2
- header with what sounds like a call to action, but no button to buy?
- hero image with text overlaid that has terrible contrast nobody will read
- inter-page menus with some insane zooming function that scared my browser
- another hero image
- 3 columns - maybe buttons? no not clickable.
- another hero image
- 3 more columns - maybe buttons? no not clickable.
- another hero image
- 3 more columns - maybe buttons? no not clickable.
- 2 columns marketing other products? maybe buttons? yes - those little ">" things mean they're clickable i guess.
- 3 more columns - maybe buttons? ok now they're buttons. but there's no ">"?
- another hero image with a price action, no button to click to follow the action! WTF!
VS vs the iPad Pro http://www.apple.com/ipad-pro/ which is single column and nav consistent throughout.
As the old quote goes "If I'd had more time I would have written a shorter letter."
Feels rushed.