This is fine as far as it goes, but RPM on a blog post is what $1.50? $3.00? So to replace your ad revenue you need to charge 1/3 of cent, not the "15 cents" that was shown in the mock. That would be $150 RPMs which would make Google blush.
There is a fundamental disconnect in how writers value their writing, and how readers value their writing. Trying to understand the economic forces that drive information value will really help writers understand what is, and isn't, valuable prose to readers.
Too many people are stuck in the mindset of "buy a book/article" etc, but the web is 99.99% one and done. So nobody wants to pay 15 cents for something they will never read again, and may not even like the first time. But have them pay a third of a cent? Sure, if they go back an re-read it 100 time's they will have paid you 30 cents for it. The value would be emergent rather than demanded.
Until journalists can internalize that, this conversation will remain unresolved.
There is a fundamental disconnect in how writers value their writing, and how readers value their writing. Trying to understand the economic forces that drive information value will really help writers understand what is, and isn't, valuable prose to readers.
Too many people are stuck in the mindset of "buy a book/article" etc, but the web is 99.99% one and done. So nobody wants to pay 15 cents for something they will never read again, and may not even like the first time. But have them pay a third of a cent? Sure, if they go back an re-read it 100 time's they will have paid you 30 cents for it. The value would be emergent rather than demanded.
Until journalists can internalize that, this conversation will remain unresolved.