Generic standards are the standards of the web. You don't need to use css. You can use semantic tags. It looks very bland, as it must, since no specific design thought has gone into it.
But this will never suffice for companies that have a marketing budget. They need to promote their brand more than they need to distribute information. It's not the web's fault. And any scheme you come up with is going to suffer the same fate.
But this will never suffice for companies that have a marketing budget. They need to promote their brand more than they need to distribute information. It's not the web's fault. And any scheme you come up with is going to suffer the same fate.