> Very little of Apple's revenue comes from ads so they really have no need for the infrastructure
However, they wish to carefully control the advertising on iOS, if you want to uniquely identify a user for retargeting purposes, well, tracking cookies are evil, but iAd is good!
However, they wish to carefully control the advertising on iOS, if you want to uniquely identify a user for retargeting purposes, well, tracking cookies are evil, but iAd is good!
https://developer.apple.com/iad/my-audiences/iad-my-audience...