I don't think this is really aimed at people who "take them for longer camping/ski/road trips," though.
For a while now, SUVs, like the Audi Q5 and the BMW X5 that the Model X is trying to compete with, have been basically a "cooler" alternative to minivans. The key feature they share is the space and seating that they provide, but having off-road capability is useful to a small subset of SUV owners and is just there to add to the cool factor that differentiates it from a minivan.
Tesla is trying to grab the wealthy, 30-to-50-something parents whose focus on luxury and style prevent them from buying a minivan, which would probably suit them and their driving habits better than an SUV. Take a look at wealthier suburbs of San Francisco (e.g. Marin) and you'll see tons of luxury SUVs without a speck of mud on them.
The ads for these SUVs really reflect this trend. Audi demonstrates the prevalence of SUVs-as-kid delivery machines:
https://www.youtube.com/watch?v=soJs3ZUYtLI
While Lexus tries to present the same car Audi was bashing as sexy but safe:
https://www.youtube.com/watch?v=Rohl8v_IGKk
For a while now, SUVs, like the Audi Q5 and the BMW X5 that the Model X is trying to compete with, have been basically a "cooler" alternative to minivans. The key feature they share is the space and seating that they provide, but having off-road capability is useful to a small subset of SUV owners and is just there to add to the cool factor that differentiates it from a minivan.
Tesla is trying to grab the wealthy, 30-to-50-something parents whose focus on luxury and style prevent them from buying a minivan, which would probably suit them and their driving habits better than an SUV. Take a look at wealthier suburbs of San Francisco (e.g. Marin) and you'll see tons of luxury SUVs without a speck of mud on them.
The ads for these SUVs really reflect this trend. Audi demonstrates the prevalence of SUVs-as-kid delivery machines:
https://www.youtube.com/watch?v=soJs3ZUYtLI
While Lexus tries to present the same car Audi was bashing as sexy but safe:
https://www.youtube.com/watch?v=Rohl8v_IGKk