Comment by EyeballKid

From their white paper:

  The technology used by Secret Media makes 
  sure that each ad gets a specific URL that cannot 
  be nor found not added to EasyList by the community. 

I don't quite understand why they think this would work. Surely ad-blockers can filter by domain? Are they using well camouflaged URLs from legit domains? Or do they have a never-ending supply of throwaway domain names, in order to stay one step ahead of EasyList?

Either way, I'm genuinely curious to see what they have in mind...