What the report is based on: a median value selected from the traffic to 42 of the top US websites (it ignores those which don't have both and app and a website) from data provided by Comscore.
The term "traffic" is never defined. Web requests? Quantity of data transferred? Both of those would have significantly shapes depending on whether the client was a browser or an app.
It's also interesting to note that the top 10 "Browser Reach Advantage" websites are basically text based websites - news sites, wikipedia and blogs.
Things I learned from the report: the top website (with 207.0x Browser Reach Advantage) Blogger has an app.
The term "traffic" is never defined. Web requests? Quantity of data transferred? Both of those would have significantly shapes depending on whether the client was a browser or an app.
It's also interesting to note that the top 10 "Browser Reach Advantage" websites are basically text based websites - news sites, wikipedia and blogs.
Things I learned from the report: the top website (with 207.0x Browser Reach Advantage) Blogger has an app.