It's sad it's taken people so long to realize it, but at least they're starting to get a clue. Who'd have thought that an app that's essentially a web browser tied to a single site was a bad idea that nobody would want to use?
If desktop and laptop users access your content/game/social network/whatever from a web page, it's probably best to have mobile users access it that way, too.
If desktop and laptop users access your content/game/social network/whatever from a web page, it's probably best to have mobile users access it that way, too.