As I said, particularly with web advertising, if you've made me notice your brand then I will actively try to remember not to buy from you - I dislike advertising that much.
By viewing the ad I'm not ripping anyone off, no, but a page taking money for me viewing an ad would be, as the outcome for the advertiser is getting a best neutral and likely actually negative.
By viewing the ad I'm not ripping anyone off, no, but a page taking money for me viewing an ad would be, as the outcome for the advertiser is getting a best neutral and likely actually negative.