In what way does everyone "have to use Google's search engine"? There are no barriers to switching; you could switch to Bing forever in about five seconds.
Unlike switching from Facebook, you don't need to get all your friends to come along. Unlike switching from GMail, you don't need to move a bunch of data. Unlike switching your company away from Windows, you don't need to buy all new software, retrain all staff, or get your partners to change the format they use to interchange data with you.
If someone were to build a better search engine, we would all just switch. Like when everyone left Altavista in 1999.
Unlike switching from Facebook, you don't need to get all your friends to come along. Unlike switching from GMail, you don't need to move a bunch of data. Unlike switching your company away from Windows, you don't need to buy all new software, retrain all staff, or get your partners to change the format they use to interchange data with you.
If someone were to build a better search engine, we would all just switch. Like when everyone left Altavista in 1999.