3D Secure was mentioned in the other thread. Folks recommended avoiding 3D Secure / Verified By Visa because so many banks implement it insecurely, and the redirect model is easy for phishing scams to imitate:
That redirect will kill conversion rates too, being redirected to a site you didn't expect claiming to be your bank but not matching its URL... of course it will freak some people out. Consider that some banks make the Verified By Visa password the customer's birthday (ie something easily researched) and you quickly realize it's a horrible system.
https://news.ycombinator.com/item?id=10235328
That redirect will kill conversion rates too, being redirected to a site you didn't expect claiming to be your bank but not matching its URL... of course it will freak some people out. Consider that some banks make the Verified By Visa password the customer's birthday (ie something easily researched) and you quickly realize it's a horrible system.