Comment by dpflan

When considering the exploitation of these airline mileage opportunties, one should never forget the 'Pudding Man'. http://www.snopes.com/business/deals/pudding.asp

Of course this makes me wonder about how the exploited companies respond. The exploiters can be identified (are companies afraid of lawsuits and public defamation)? Is such a story like an advertisement that may make someone (a reader) slightly more likely to use Avis (in this case) in the future?