I come from the call center / telemarketing business (don't worry, we aren't as evil as most ), and I can tell you first hand that "pennies per person" couldn't be further from the truth.
Names and numbers on their own are incredibly valuable.
Names and numbers that you know exactly the demographic they come from, are gold mines.
I can tell you that some run of the mill name and number can easily be worth $1.
Gauging the fact that he assumes their target audience is rich (which I doubt this is the case), we at least know it is a very specific type of people. This is as close to texas tea as it gets for telemarketers.
Names and numbers on their own are incredibly valuable.
Names and numbers that you know exactly the demographic they come from, are gold mines.
I can tell you that some run of the mill name and number can easily be worth $1.
Gauging the fact that he assumes their target audience is rich (which I doubt this is the case), we at least know it is a very specific type of people. This is as close to texas tea as it gets for telemarketers.