Heya. I'm the editor of Ars Technica UK, where this story was originally published.
It's not native advertising. The author just really likes the 911. Ars doesn't do native advertising/advertorial. We do some sponsored stuff, but those posts are clearly marked.
It's not native advertising. The author just really likes the 911. Ars doesn't do native advertising/advertorial. We do some sponsored stuff, but those posts are clearly marked.