Reminds me of when canononical did something similar with ubuntu and extended searching your applications to searching merchandise on amazon and other stores. It's really funny when you open the start menu equivalent at work to launch the terminal* and as you type "t" you get to see items you can buy - one of them being "The Simpsons". Genius.
* before you complain I use the start menu to launch the terminal: I never remember ubuntu shortcuts, it's meta+t on my system
* before you complain I use the start menu to launch the terminal: I never remember ubuntu shortcuts, it's meta+t on my system