Jet is trying to save its customers money by not making a profit on the items they sell and offering all kinds of discounts from the commission they would have made all the way to the supply chain cost and passing all of that to the customer.
It's not surprising that this model clashes with retailers they are not in the business of saving people money and they certainly see the disruption this will cause and the efficiencies it will force on them. They will have to get efficient to compete if this takes off.
It's not surprising that this model clashes with retailers they are not in the business of saving people money and they certainly see the disruption this will cause and the efficiencies it will force on them. They will have to get efficient to compete if this takes off.