I on occasion respond to cold emails and on occasion send them. My guidelines:
1. Non click-baity descriptive subject line
2. The person should add their full name and contact information
3. The email should address the recipient by name
4. There must be something in the email that is genuinely personalized
As a recipient, I won't respond unless these 4 conditions are met. As a sender, I won't send unless these 4 conditions are met AND I genuinely understand the customers likely problem and have a relevant solution.
1. Non click-baity descriptive subject line 2. The person should add their full name and contact information 3. The email should address the recipient by name 4. There must be something in the email that is genuinely personalized
As a recipient, I won't respond unless these 4 conditions are met. As a sender, I won't send unless these 4 conditions are met AND I genuinely understand the customers likely problem and have a relevant solution.