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Ask HN: I am trying to give away free $130 products, need marketing advice

My startup, ReviewFairy.com, gives away top products in exchange for high-quality product reviews. Right now we are giving away $130 home monitoring cameras:

https://www.reviewfairy.com/camera-products.html

Our general sign-up form for all products is: www.ReviewFairy.com

I see user acquisition as a function of traffic and conversion. Conversion is hurt by the trust needed for my business (reviewers pay first and then get reimbursed) and probably a host of other things. If you see any easily fixable trust-blockers, please let me know :)

I am most curious about traffic channels. Though. Does anyone have any experience advertising to heavy online-shoppers? I've tried ads but cost per customer has been pretty high. I've tried to apply the Traction framework, but it's been a tough battle.

I am new to the startup world, so any help or feedback would be most appreciated! And if anyone wants to get some of the coolest new tech products for free - please sign up :)

5 points Man_On_the_Moon 11 years ago 6 comments

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