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Quality and awareness

I want to create quality things. I'm sure this is shared by a lot of people, specifically entrepreneurs.

Quality to me is something that works well at doing something that is useful to me in someone's life.

When I achieve quality, I'd expect my return to be others wanting (or wanting to use) the thing I created.

But, how do I know if my venture is going to be worthwhile even if I create something of the highest quality? I may very well have created something awesome, but how am I to assume other people will even be aware of what I created just because it has quality?

I can spend all my time focusing on the quality in some thing I'm creating, but if I neglect the second factor, spreading awareness, I don't feel like I've achieved what I'm seeking out to do.

However, I feel like if I exert energy into spreading awareness, instead of spending 100% of my capacity on quality, that quality will be diminished as a result.

So, my question is this: How can I focus just on creating great things without the risk that the thing fading into the pit of disregard?

1 points samholmes 11 years ago 3 comments

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